4 essential elements to build your employer brand
Although the concept of employer brand is relatively recent, it is increasingly proving its worth in the outsourcing world, particularly in the industrial sector. When you build your employer brand it will undoubtedly help you mobilize your staff and tackle the issue of a shortage of skilled workers.
Below, let’s take a closer look at the 4 essential elements required to build your own employer brand in accordance with the rules.
First define your corporate identity
To improve your employer brand, it is essential to properly define your identity as a business. This is the first step to avoid any confusion in your internal and external communication processes.
Begin the exercise by clearly defining:
- Your mission, your vision, your values
- Your objectives
- Your position
- Your business culture
In this way, you will positively retain the attention of your in-house employees, and interesting candidates who could become part of your team.
Maintain consistency in all your procedures
If you want to maintain and build your employer brand among all your target audience, you must be consistent in all your actions. This way, you will maintain consistency between your business identity and the decisions you will make as a manager.
Ensure you are a manufacturer for whom:
- Customer service is a priority
- Respect for deadlines is of the utmost importance
- Flexibility and communication are important values
Below are several examples of concrete steps you can take:
- Hire sufficient staff to ensure you provide good customer service
- Introduce an ongoing equipment investment plan to maintain production levels
- Improve employee communication to have more insight into their level of satisfaction in the workplace
In this way, you will provide your employees with a work environment that reflects what you are trying to promote. What’s more, your company’s brand image will shine in a positive way, because you will be in line with the promise you are promoting.
Always update your unique value proposition for your human resources
Keep in mind that the industrial world is currently undergoing major changes. As a result, it is necessary to adapt to meet the changing requirements of your human resources.
Thus, if in the past you have drafted a paper that includes all your offers as an employer (employee value proposition) that is older than 10 years, or even 5 years, it would be a good idea to update the dossier.
Do you want to:
- Offer more training opportunities for your employees?
- Introduce more flexible work schedules for various positions?
- Provide various social benefits that you did not previously offer in the past?
These are just a few examples that will help you win big points with your current and future employees.
Put some thought into your reputation as an employer
Whether it is before or after hiring a team member, never forget that this new employee can become your best ambassador. It is of the utmost importance that you introduce a friendly work environment and maintain your reputation.
Here are several examples:
- Adopt an understanding stance with your employees who must deal with work/family affairs
- Be receptive and make yourself available to your employees
- Be open to new ideas that are suggested to you
In this way, without necessarily systematically agreeing to all requests, you will cement your reputation in a positive manner.
Who is Groupe Hyperforme?
Groupe Hyperforme is a cluster that provides a global industrial outsourcing solution. Its full-service offer includes such services as industrial paint application, electromechanics, metal processing, rubber and wood transformation, composite and plastic products and automation and robotics.
Contact Groupe Hyperforme for a free, no-commitment evaluation of your project.
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